Also, I think the tag line in their commercial…  “It’s not only a great phone, it’s a collector’s item”  is a little odd.  A collector’s item??  Somehow I don’t think you’ll have too many people keeping these in their original packaging and putting them on the shelf.

 The leaked docs also offer the following tidbits:

• Yeah, it’s $530 unsubsidized. Google’s not going to be selling the phone at cost, like so many people considered. They’re not going to save us from the “making money off of hardware” culture we’ve got right now, so this is basically just another Android handset, albeit a really good one
• If you want it subsidized, you’ll have to sign up for a 2 year mandatory contract
• There’s only one rate plan: $39.99 Even More + Text + Web for $79.99 total
• Existing customers cannot keep their plan if they want a subsidized phone; they have to change to the one plan, and this only applies to accounts with one single line
• If that doesn’t fly with you, you have to buy the $530 unlocked version—this actually might save you money over two years if you already have a cheap plan
• Family plans, Flexpay, SmartAccess and KidConnect subscribers must buy the phone unlocked and unsubsidized for $530
• You can only buy five Nexus One phones per Google account
• There is language in the agreement of shipping outside the US
• Google will sell it at google.com/phone, which explains what they were doing with that page a few weeks ago
• Google will still call it the Nexus One apparently, and not the Google Phone